More influencer campaigns are incorporating Instagram Stories, a 24-hour video feature that offers a behind the scenes experience. Stories unedited format is one of the most authentic experiences out there. It’s this authentic, real-life connection that is the bread and butter of an influencer’s appeal.
We surveyed over 12,000 influencers to identify just how this dynamic feature is used for #ad campaigns. Our findings reveal industry trends across the different influencer categories.