[Updated] Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts. Luckily, the internet is full of great solutions for this pain. And you know what, there are amazing Instagram tools which are completely free. Over the past year Instagram made significant changes to its product. […]
While big businesses are busy pursuing macro-influencers, you can be collaborating with these types of influencers who are not as expensive, yet have a stronger influence on their followers. Micro-influencers are individuals who have a smaller following than top-tier influencers, but are considered experts in a specific niche. Micro-influencers have been found to have a higher […]
Are you working with Facebook influencers? If so, there are new guidelines you should be aware of. Facebook announced new rules for branded content, asking creators and publishers to tag business partners in branded posts. What’s Branded Content According to Facebook? Facebook defines branded content as any content by a creator that “features or is […]
When it comes to influencers, less is more. For a long time, the number of followers influencers had, used to signify their value. But blindly following the followers count no longer works. According to a new research, micro-influencers show higher ROI than macro-influencers – celebrities and influencers with large audiences. Micro-Influencers’ Fans Support Partnered Posts Klear̵...
Influencer marketing keeps gathering momentum. Over the first quarter of 2017 more brands prioritize it as a leading marketing channel and allocate growting budgets for influencer campaigns. The first quarter of the year has ended and it’s a good time to take a quick look at the state of the industry. Micro-influencers draw a lot […]
If you are serious about influencer marketing, learning from hands-on experienced marketers is exactly what you need. Here we’ve gathered a list of of the best influencer marketing talks in the top social media marketing conferences of 2017. These keynotes, workshops, and panels will help you adopt the best practices of today’s influencer marketing. March Social […]
Millennials are the most racially diverse generation in US history. 43% of today’s young adults are non-white, compared to 25% of the people over the age 55. This generation is not only more diverse, but also more liberal. According to a recent survey by Pew Research Center, people in the ages of 18-33 hold more […]
The app industry can be confusing. On the bright side, thousands of new apps are submitted to the app stores each month. But on the other side, people do not download that much of apps these days. In fact, most US smartphone owners download zero apps (!) in a typical month. This behavior makes it difficult for app […]
For nearly 20 years Starbucks releases a special edition of their cups around the holidays season. The company sets aside the labeled white cups and serves its drinks in festive red cups. This holiday season Starbucks decided to make something special: they released a limited edition of the red cups decorated with 13 paintings made by customers […]
For us, 2016 was an amazing ride. Fortune 500 companies and top digital agencies decided to trust us as their influencer marketing solution. Here are 6 truths we learned during this ride and wanted to share with you. Happy New Year! 1. You Don’t Need More Than 50 Influencers The world’s 3rd largest smartphone company did […]
