Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts. Luckily, the internet is full of great solutions for this pain and you know what, there are amazing Instagram tools which are completely free. In this blog post, we share free tools that help in doing […]
Everyone knows influencer marketing is exploding, but to what extent? To answer this question, we’ve recently analyzed 1.5 million #ad posts and were blown away by the results. According to our study, the industry doubled its size in just one year (!) as more brands are stepping in, learning how to find influencers and work […]
There are many ways to promote an app, from paid promotion to pitching review stores to feature the app. One of the best user acquisition techniques is the word-of-mouth marketing. A person you know and trust tells you they’ve started playing a mobile game? Most likely, you’ll give it a try. For this particular reason, […]
By now, you’ve all seen these generic influencer campaigns: an influencer holds a product with a smile. Nothing seems genuine about the situation but still, we see it all the time. Aren’t there more creative ways to work with influencers? To encourage marketers to give their influencers much more creative freedom, we’ve compiled a short […]
Just last year, brands faced a big issue on Instagram: sharing external links with followers. Can you recall posting about a new blog post on your account and having to direct followers to your bio to click the link? No one cared to take the time to go to your account and check out the […]
250 million people check their new Instagram Stories every single day. Instagram stories got so popular that it even knocked down the daily usage of stories viewed on Snapchat! Now that Stories have become a dominant channel on Instagram, brands are starting to figure out how to best use them to get noticed in their fans’ feeds. The […]
Ever wondered what’s the best hashtag to caption your Instagram post with? Thought if adding that extra hashtag would do any good or harm it? Analyzing 100 million Instagrammers, we’ve identified the secrets of #hashtagging content to increase its viewable audience. There is a plethora of possibilities to tag an Instagram post with. It can […]
For many marketers, influencer marketing is a new concept. They might be familiar with the term, but not so much with the actual outreach and collaboration. Following a previous blog post, where we learned how marketers who work closely with influencers make first contact with influencers, we decided it’s time to hear the other side […]
The relationship between a brand and influencers is always a work-in-progress and even though it is a professional one, it does requires a lot of personal nurturing and care, unlike other professional collaborations. The fear of rejection is what makes this relationship so unique and delicate. A slight disturbance and you might end up putting […]
While big businesses are busy pursuing macro-influencers, you can be collaborating with these types of influencers who are not as expensive, yet have a stronger influence on their followers. Micro-influencers are individuals who have a smaller following than top-tier influencers, but are considered experts in a specific niche. Micro-influencers have been found to have a higher […]
