Part 5: Monitors

Use monitors to stay updated on industry trends and competitor activity.

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By monitoring relevant #hashtags and competitor influencer mentions, you can perform a competitive analysis and stay on top of industry trends.

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You have two types of monitors you can set: Brands or keywords. A brand monitor means you are monitoring a brand’s social profiles. While a Keyword monitor means monitoring the activity generated from a relevant keyword or #hashtag (i.e. #JustDoIt).

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A brand filter will give you an overview of the influence of a brand’s social profile. In the overview tab you can see how many mentions the brand has generated over a specific time period, how many new followers the brand grew, and the relevant engagements. Think of this like the influencer profile page, but for brands.

Content

Review a brand’s top-performing content and see which influencers were behind the success. All content can be sorted by date or engagement.

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Demographics

Assess your competitor’s audience demographic to understand who they are targeting and identify untapped markets ready for penetration.

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Network

Review the most influential users mentioning a brand. This is great for identifying potential collaborators. Or, take your analysis one step further, and review the influencer’s profile to understand why your competitor is working with them.

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Up Next

Part 6: Recruit