Part 2: Find Influencers
Klear’s influencer discovery portal is your go-to resource for discovering new influencer collaborations. Here you can use our smart search filters and identify influencers that perfectly match brand values and campaign objectives.
Before getting started it is important to understand that a strong influencer is not just someone with a large follower count. Rather, it is a social user that has a strong audience and impressive performance metrics. Our discovery filters are the best way to find the strongest influencer for your next campaign.
How To Set Discovery Filters
Klear influencer discovery filters are designed to ensure that you are finding influencers that best support your needs. One of the key advantages of running an influencer campaign is the ability to specifically target niche audiences. With Klear’s discovery capabilities you can find influencers whose audience aligns with brand goals.
First, set the social platform you are running the campaign on and then set your discovery filters.
Topic
The Topic filter indicates the area in which your desired influencer is a thought leader, creates a majority of their content around, generates engagement, and has a relevant and interested audience.
Examples of Topics: Yoga, Fashion, DIY, Parenting, Travel, etc.
Location
The location filter indicates where your desired influencer’s audience is located. This comes in handy if you are running a location-based campaign.
Vetted
Influencers have the ability to authenticate their social media profiles on Klear, thus becoming Vetted influencers. This means these influencers have a registered Klear account and are familiar with collaborating on Klear.
If an influencer is not Vetted, don’t worry! You will simply send them an invitation and they will be onboarded to Klear in a matter of seconds.
Brand Search
If you would like to find influencers that have past collaborations with a specific brand ( i.e a competitor or industry leader), simply put the band’s @handle in the brand search filter. This will render all influencers that have participated in a branded collaboration with the brand.
This filter is great for finding an influencer that has collaborated with brands that share your values. Or for performing a competitor audit, to better understand the influencer marketing strategy of your ecosystem.
Influence
Social influence is determined by a number of factors, and follower count is just one of the many important factors you should use when vetting an influencer. In fact, our research has proven that follower count and content exposure have little to no correlation. For this reason, we have an AI algorithm that identifies social influencers and creates a 0-100 score known as the Klear Score.
TL;DR the influencer filter lets you determine the level of influencer you would like to collaborate with; Nano, Micro, Macro, and Mego. All levels are impacted by a number of factors including follower count, Klear Score, and engagement metrics.
Gender
If you have a preferred gender for your desired influencer you can filter your discovery results by gender. Our current gender options are “Women and Men”.
Audience Location
The audience location filter lets you identify influencers whose audience is based in a specific location. This filter is important because an influencer’s location does not always indicate the audience’s location. And, it ensures that your collaborations are super targeted.
Audience Age
The audience age filter enables you to discover influencers with an audience that aligns with campaign objectives. For example, if you're targeting Gen-Z, you can set the audience age filter to 18-24, and the influencers with a majority of followers in this demographic will be rendered.
Add To Campaign
Once you’ve set your discovery filters and rendered relevant influencers, it’s time to select desired collaborations. If you spot an influencer that you think would be a perfect fit for a campaign click the “add to campaign” icon. You can either add the influencer to an existing campaign or create a new campaign.
Tag An Influencer
If you think an influencer looks like a good fit for your brand, but not for your current campaign, you can set a tag and always come back to them later. Influencer tags are color coded, and multiple influencers can receive the same tag.
