Persil #DirtIsGood Campaign

True Reach

Reclaiming Childhood with Parenting Influencers

As a leading family brand, Persil wanted to encourage parents to spend more time outdoors with their kids. Under the tagline “Dirt is Good”, Persil launched a social media campaign in multiple countries across Europe.
With Klear’s global influencer platform, the Unilever’s Persil team found the most relevant micro-influencers to partner with and to promote the idea to their audience. Learn more about the campaign to see how Persil used Klear to find influencers and reach their target audience across multiple countries.
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