Levelling Up Seasonal Influencer Marketing: Unleashing Consumer Insights in Retail

Seasonal events such as Christmas and other holidays present huge opportunities for marketers to push their brands. Yet as other brands also clamor for attention— and as markets become more competitive—cutting through the noise is getting increasingly harder. In a world of shorter attention spans, brands are going to be more reliant than ever on consumer insights to better understand their target audience and the triggers that will drive engagement amid that noise.