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Klear Resources: Reports & Guides
Here you find an overview of all reports and guides that Klear offers. Check out our free resources and download them now:
State of Influencer Marketing Report 2023
As global inflation begins to ebb, marketers are acting with more certainty than any time during the past three years. The good news is the marketing investments made to support consumer purchasing habits during the pandemic continue to return value and put brands in an enviable position to drive further impact. One thing is abundantly clear, marketers are not about to relax. Influencer marketing provides savvy brands an opportunity to find and retain their ideal customer, decrease ad spend, and increase revenue all while accurately measuring conversion rates and return on investment. What are you waiting for?
The Total Economic Impact™ of the Klear Platform
Marketers often turn to an influencer marketing solution (IMS) when they want to make a transition from working sporadically with a few influencers to working on an ongoing basis with dozens or even thousands across global teams. Marketers are increasingly treating consumers as brand partners with long-term relationships, shared stories to tell, and open exchanges of value. Data to support consistent, accurate, influencer decisions while streamlining influencer management interactions has become critical. Klear commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying the Klear platform. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of Klear on their organizations.
Klear's Impact on ROI for Brands
The influencer industry continues to reach new heights, spurring new technologies, businesses, platforms, and techniques to reach more potential customers. In total, the industry is expected to grow by more than $21.1 billion in 2023. But despite its popularity and being “the thing” for marketers to do, brands still have one pressing question: What exactly is influencer marketing’s impact on ROI?
