This Tweet from @rsg has been withheld in response to a report from the copyright holder.
A Gawker writer quitting over ethics is like an employee of "I Can’t Believe It’s Not Butter" quitting after learning it's not really butter
"That product will never work because a similar product existed before and failed"
—way too many people
The road to user-experience hell is paved with well-intentioned A/B tests