People flee spammy channels. First home phones, then email, now cell phones & social networks. It turns out community management matters.
And I have a discount code if you can join us! twitter.com/richmillington…
People like to obsess about strategy (sexy) or focus on tactics (distracting), but operations is where the magic happens. Pave the roads.
I do feel like orgs are trying to fix human problems with technology... and they will keep failing until they realize the issue #ESNChat