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Rita Gunther McGrath Social Profile

Rita Gunther McGrath

New York
Strategy & Innovation expert. Columbia Business School Professor. Top 10 business thinker & #1 in Strategy. Author of best-selling End of Competitive Advantage.

How Influential is Rita Gunther McGrath

Influence
68 /100
+
+
Engagement Level
High
1.9
1.6
3.0
True Reach
804
Top Topics
Business, Marketing, Innovation
Top Location
United States
Insights
One Trick Pony
53% of tweets are links
Active
2.2 Posts Per Day (all-time)
Audience
23,881
Total Fans

Rita Gunther McGrath's Top Content

Rita Gunther McGrath's Audience Demographics

Average Age
31
Years Old
Dominant Gender
Men
64%
Influence
9%
Influential followers
Top Countries
United States
45%
United Kingdom
10%
Canada
5%
Top Cities
New York
19%
London
11%
San Francisco
5%

What Are Rita Gunther McGrath's Followers Interested In

Marketing
8.6%
Business
7.9%
Founder
6.2%
Websites They Share
mitsmr.com mckinsey.com strat.bz hbs.me hbr.org cbinsights.com on.bcg.com Fortune.com

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