I just published “A new look at the Buyer Journey — as a consumption chain Job-to-be-Done” medium.com/p/a-new-look-a…
A designer that "got it" almost 4 years ago. The Job-To-Be-Done Theory for designers - PebbleRoad - go.shr.lc/2hce0E6 #jtbd
Purpose branding #jtbd pic.twitter.com/w56fdH4da3
My thoughts on the unbundling of #CRM. How long will the monoliths survive? bit.ly/1e6YlC3
Anyone struggling to understand #jtbd should listen 2 or read @destraynor interview @ulwick blog.intercom.io/podcast-tony-u…
New Post: Supposedly, Growth Exists Where There Are No Numbers linkedin.com/today/post/art… #thelinkedinversion
Asynchronish, interesting. medium.com/better-people/… @ryverapp @slackhq #JTBD ?