#customersuccess is less about you achieving success with your customers, and more about helping your customers achieve their goals.
Don't expect investors to get it before your customers do. Investment is often a lagging indicator of something interesting happening.
Most #saas companies fail to understand: once somebody signs up for your service, they should no longer receive marketing, but value.
If you have not painstakingly mapped out how your customers get from sign up to first value, your customers won't either.
Your #startup has 2 jobs: build a great product + build a great story. Most startups fail because they only get one part right.