When a consumer market is new, distribution wins. As consumer become educated, product wins. When products reach parity, brand wins.
"Success is no accident. It is hard work, perseverance, learning, sacrifice & most of all, love of what you are doing." - Pele
Don't raise seed to hire a CTO. Your ability to recruit a tech cofounder is a test of your entrepreneurialism & the quality of your idea.
The person who says it cannot be done should not interrupt the person who is doing it. –Chinese Proverb buff.ly/1oftWpq