<User fails every task in usability test> "Nice site. That was really easy to navigate." – THIS IS WHY OBSERVED BEHAVIOUR BEATS OPINON.
I'm looking for an intern to help run darkpatterns.org. Just a few hours a week. Paid. Work from anywhere. DM me if interested!
It's a bad idea to do UI animation before you've sorted the underlying IA & UX. A beautiful UI is worthless if it isn't useful & usable.
Some Dark Patterns are now ILLEGAL in UK/EU, does your site comply? 90percentofeverything.com/2014/08/26/som…