One theory. With changing roles of dads, dads want better ads, too RT @Stellar247: @buyographics dad ads are about targeting woman not dads.
Ever wondered how generations get their “names?” I chatted with @npr on the topic: npr.org/2014/10/06/349…
Is Facebook "dead" to teens? The problems of "sexing up" research for better headlines. blogs.ucl.ac.uk/social-network… ht @digiphile
Love the idea of the dad-ads, demographically on target. But feel creatively they missed the mark. You? #SuperBowl #brandbowl
Buyographics is now available at the @Marinlibrary: Check it out! ht.ly/tzxwB #nbwb
Study Suggests Anti-Trump Ads May Turn Trump Supporters
adage.com/article/campai… via @adage @lowbrowkate @IpsosSMX
.@adage, which helped coin GenX agrees that iGen is the right name for the next generation. @AnnieMcP09 @alevit adage.com/article/news/i…