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Wine Australia Social Profile

Wine Australia

Australia
Wine Australia news and organisational activities

How Influential is Wine Australia

Influence
70 /100
Add
+
Engagement Level
Very High
 
1.5
1.5
5.0
 
15.0
0.0
 
216.0
3.0
True Reach
3,126
Top Topics
Food, Australian, Vineyard
Top Location
United States
Insights
Landscape Mentions
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Activity Insights
Audience
58,189
Total Fans

Wine Australia's Top Content

Instagram Post
Australia has a long and distinguished history in fortified wines, winning international awards for its fortifieds since the 1870s. Australia’s liquid gold rush began with Australia’s first gold medal in Europe at the 1873 Vienna Exhibition. That success continues today. At the @Decanter World Wine Awards 2017, Australian fortified wines won 10 (or 15 per cent) of the 66 gold or above medals awarded to Australian wine. This included one of the four fortified wine Platinum Best in Show medals, the competition’s highest award, for De Bortoli’s Show Liqueur Muscat. At the International Wine Challenge 2017, Morris Wines Old Premium Rare Liqueur Topaque was one of five wines short-listed for the Champion of Champions Trophy that will be announced on 6 July in London. All Saints Estate won the Regional Trophy for the Rare Rutherglen Muscat. The awards acknowledge the unparalleled heritage and uniqueness of Australia’s fortified wines. For example, @Seppeltsfield remains the only winery in the world to release a 100-year-old, single vintage wine each year; it has released a Tawny every vintage from 1878 to the present. James Halliday’s @WineCompanion says that Australia’s fortified wines ‘...arguably represent the best value of all Australian wines given the cost of production, notably in the amount of working capital tied up for decades’. @JancisRobinson has described Rutherglen Muscat as ‘…some of the most extraordinary in the world, and nowhere else has the vine stocks and arid climate to grow and mature anything like them’. Fortified wine currently accounts for 2 per cent Australian wine sold globally. Back in 1950, it accounted for 86 per cent of Australian beverage wine production, then fortunes faded for fortified wine when preferences switched to table wines in the 1960s.
490 | June 27, 2017
Instagram Post
Changes in fermentation vessels and oak regimes in the winery are just two of the ways that #aussiewine has evolved in recent years. Our #regram today comes from @margaretriver winery @deepwoodsestate Eggs. Done just the way that @julianlangworthy likes them... Wine journalist and science geek @drjamiegoode recently wrote about the changes in the Australian wine community for us... "There's been a move towards farming more sensitively, with biodynamics, organics and sustainable farming taking the spotlight. There has been a wave of small producers who want to work more naturally, picking earlier to preserve acidity and aid site expression, and using alternative forms of elevage such as concrete and large oak, moving away from small new oak. The excess of the past has been toned down, along with the oak, and now, for example, Australian Chardonnay is showing a lot more restraint and poise. There's also been an exploration of alternative varieties, more suited to some of the warmer, irrigated regions, including new stars such as Fiano and Nero d'Avola. The classics of old that spurred on the transformation of the Australian wine industry in the 1970s and 1980s are still recognized and celebrated. But there's currently a lot of excitement about the current crop of small boutique wineries, helping reignite the enthusiasm for Australian wines that gripped export markets way back in the boom times of the 1980s. The future is exceptionally bright for Australian wine."
462 | September 3, 2017
Instagram Post
For our look at sustainability in #aussiewine this week we are looking at organics with this #regram from @10xtractor on the #morningtonpeninsula: One of our five sheep at the organic Winebar Vineyard helping us keep the grass down during the wintertime. They love the sunshine! #organic #viticulture #sheep #wine Media interest in organic and biodynamic wines has been growing, reflecting a broader trend in the community for products that are seen as environmentally friendly and/or healthier. In the UK, a recent article in the Guardian reported that sales of organic beers, wines and spirits rose by 14.3 per cent in 2016, while the discount supermarket Aldi launched its first collection of so-called ‘green’ wines in early April, offering a small selection of wines with organic, carbon neutral or ‘no added sulphur’ credentials. Increased consumer interest in organic products (particularly food and drinks) has been identified as one of the top consumer trends for 2017. This trend was found to be higher among wine drinkers than consumers as a whole and was considered important by around 35 per cent of regular UK wine drinkers, which represents a significant market segment (Wine Intelligence, March 2017). Certified organic or biodynamic wines exported from Australia are a niche but growing export segment that was worth $12 million in 2016. While it only accounted for around 250,000 cases (less than one per cent of all Australian wine exports), this small part of the market grew by 37 per cent in value and 50 per cent in volume in 2016 compared with the previous 12 months, and has grown over the past four years at a compound average growth rate of over 50 per cent in both value and volume.
459 | May 7, 2017

Wine Australia's Audience Demographics

Average Age
34
Years Old
Dominant Gender
Men
61%
Average Income
$51,608
Yearly
Top Countries
United States
55%
Australia
14%
United Kingdom
13%
Top Cities
London
13%
New York
13%
Los Angeles
9%

What Are Wine Australia's Followers Interested In

Food
14.4%
Travel
11.9%
Wineries
11.4%
Websites They Share
nomacorc.com m.wine-searcher.com mastersofwine.org hosemasterofwine.blogspot.com blog.jordanwinery.com drvino.com Wine.com palatepress.com
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