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REI Social Profile
Seattle
A member-owned co-op since 1938. We believe a life outdoors is a life well lived. #OptOutside
96

How Influential is REI

Influence
96 /100
Add
+
Engagement Level
Outstanding
 
5.8
4.9
10.0
 
560.0
19.0
 
22.5K
140.0
 
24.6K
True Reach
358,742
Top Topics
Adventure, Hiking, Mountain
Top Location
United States
Insights
Landscape Mentions
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Activity Insights
Audience
4,057,138
Total Fans

REI's Top Content

REI's Audience Demographics

Average Age
28
Years Old
Dominant Gender
Women
55%
Average Income
$57,368
Yearly
Top Countries
United States
86%
Canada
3%
United Kingdom
2%
Top Cities
Seattle
11%
New York
10%
Los Angeles
7%

What Are REI's Followers Interested In

Marketing
9.0%
Author
7.7%
Travel
6.7%
Websites They Share
gearjunkie.com outsideonline.com nps.gov nature.ly king5.com smile.amazon.com kng5.tv seattletimes.com
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