What is #programmatic direct? What do you need to know about it? An expert Q&A on the @PubMatic blog ow.ly/J9KzR
"5 Ways to Maximize Premium #Publisher Mobile Ad Inventory,” a new #mobile whitepaper from @PubMatic! Download now: bit.ly/PMmPOV14
Q: What will the New York Jets and the advertising industry have in common in the year 2020? A: According to PubMatic President Kirk McDonald, they'll both be good. Link
Exciting news: @PubMatic and @AppNexus announce mutual server-side #headerbidding support at #IABALM. Expect more info coming soon!