10 minutes to get your AdWords account performance back to full health. In this video I show you how to quickly find wasted spend in your AdWords account. 1 - a few key pointers before we start: Don't audit your account if you just made lots of changes Do make sure you're tracking conversions and know your KPIs 2 - the ideal time frame for checking your account Don't use the past 30 days for an account audit Do use at least 90 days, or even a year 3 - sneaky campaign settings to check Don't use the Google recommended location settings Do set your own ad optimisation rule 4 - reviewing your 'search partner' performance Don't just leave it enabled by default Do segment your data and look for burning money! 5 - quick and easy keyword analysis Don't neglect keyword impression share Do give your top spending, winning keywords your budget 6 - your priority ad groups Don't listen to the Google default advice Do split out larger Ad Groups and tighten things up 7 - always be testing your adverts Don't just have 1 ad per Ad Group Do always test 2 ads at once to find a winner 8 - the really simple equation to find your winning adverts! 9 - ad extensions the magic pill Don't forget to add them to all your campaigns Do tailor them to your Ad Groups to boost click-through rates 10 - mobile device performance Don't just leave mobile settings the same as desktop Do check performance and adjust bids up/down to suit ... less that 10 minutes to get your #AdWords #PPC account performance back to full health. Any questions, please leave a comment below and I'll happily help!
Have you ever asked (or Googled) the question: when is, or what is, the best time to convert? Well, don't listen to the results! Instead, listen to your AdWords data. In this video I run through how to take your own data, throw it in to Excel and get your answer! #GoogleAdWords #PPC