Our worst mistake? Allowing this filthy, dirty, back- body- and mind-breaking job to somehow be seen as safe, easy and glamorous.
There is never a need to hide or apologize for the tears. They signal a pure heart that most clearly conveys: We Shall #NeverForget
As a #PIO, always show your gratitude to those on the front line of your organization. It is they - not the boardroom - who will save you.