Customers will string you along. Don't be afraid to take a knockout punch to find out whether its worth investing you time and energy.
Build on positive behavior, overloook the errors, sins and omissions of your people and watch what happens.
Tell me, and I'll forget; show me, and I may remember; but involve me, and I will understand.
People are looking for something different. They don't know what is, but they'll know when they see it. Make sure they see you!
Look around to see what local, regional, or national associations you can benefit from and hand pick a few to get involved with.