Welcome to the Klear Blog

Learn how to be successful at influencer marketing, get the latest industry news and trends, and learn influencer marketing best practices from Klear experts

The Sphere of Influence: How Clients, Agencies & Tech Can Collaborate for the Future

Marketing leaders from Boots, Red Havas and Klear, a Meltwater offering, share their hot take on the table stakes capabilities to differentiate and create a more collaborative approach in the model of the future.

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What Is an Influencer? Definition and How to Maximize Impact

Influencers are everywhere on social media, but exactly what is an influencer? Read now to take a deep dive into the specifics and how to partner with them.

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Micro-Influencers Show The Best ROI for Brand Partnerships

You don’t need expensive celebrity endorsements to leverage influencer marketing. Here’s why micro-influencers are better and how to go about connecting with them.

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Influencer Marketing & Mental Health: Lessons From Maybelline

Read this blog to learn about the importance of promoting positive mental health practices on social media. What we can learn from Maybelline:

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Finding and Collaborating with Influential Clients

In the creator economy many words get floated around but it's important to distinguish between these types of partnerships, to understand which is best for you.

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Value-Based Marketing With Influencers

Learn how influencers can help your rebranding efforts and connect you with new and engaged audiences.

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Top Influencer Marketing Certificates To Add To Your LinkedIn

To help give you a competitive advantage, we compiled a list of courses and certificate programs every influencer marketing expert should consider enrolling in.

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The Barney Stinson’s Playbook for Cold Tweeting Influencers

While cold emails get the glory, cold tweets are somewhat underestimated. Learn about the why how and what of cold Tweets in this blog.

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Introducing PriceBox: The Ultimate Influencer Pricing Technology

To help solve the age-old question of, “how much should I pay my influencer?” We’ve created a data-driven tool, PriceBox, that immediately identifies your influencer’s rates in a matter of seconds.

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