Tech for Collaboration
Consumer expectations change. New channels erupt and disrupt. Audiences become more distributed across media. Clients demand more from their agencies. Agencies evolve and adapt. The marketing landscape is an ever-evolving sphere of influence, each impacting the other. The glue that ties everything together is best-in-class data, powered by technology to be able to build stronger connections and enhance collaboration between brands, agencies and creators, at scale. With further disruption ahead, agencies are figuring out how to differentiate – many looking to what is possible beyond media, creative and strategy – to build out their capabilities and position them for success to influence the always-on, digital world around them.
This article was first published on The Drum.