11 Honest Tweets About Influencer Marketing

There’s a lot of chatter around influencer marketing and how efficient it is in today’s marketing. But to be honest, there’s a lot of hot air about it. To make it work, you must focus on the right things, and mainly – on the right people.

The following tweets share opinions by influencers and the people who collaborate with them. They perfectly capture the influencer marketing world and what you learn along the way.

1. Location, Location, Location

Lindsay Fultz, Director Brand Strategy at theAmplify

What ppl don't get, #influencermarketing isn't earned media. It's well placed paid media. When targeted correctly it looks earned.

— The Middle Child (@LindsayFultz) June 19, 2015

2. You <Complete> Me

Geno Prussakov, Influencer Marketing Expert

For #InfluencerMarketing ask:

1 Does influencer's audience overlap with yours?
2 How active/engaged is their audience?

Reach is secondary.

— Geno Prussakov (@ePrussakov) July 7, 2016

3. Oh, You’re Doing It Wrong

JP McDaniel, Gaming YouTuber

I wish companies looking for influencers stopped using follower counts as their go-to metric. @Twitch should provide actual analytics IMO

— JP McDaniel (@itmeJP) July 6, 2016

4. Wakey Wakey

Ritcha Verma, Lifestyle Blogger

Sad to see brands wanting to pay influencers for the number of followers rather than the quality of interaction!When are u going to wake up?

— Ritcha (@RitchStyles) July 15, 2016

5. People Are More Than Their Social Score

Theresa Cifali, Media Artist And Crafty Business Consultant

Connecting with influencers on social media is a smart move, but don't make it your only goal or you'll be missing the entire point.

— Theresa Cifali (@TheresaCifali) July 17, 2016

6. Influence Is Context Specific

Antonio Santos, Social Media Business Evangelist

Any strategy envolving influencers, requires a pre-study.You want to hire those with better networks in the context of your goals #H2HChat

— Antonio Santos⚙☘️ (@akwyz) July 18, 2016

7. Courage!

Puneet Jain, CEO at Phox Health

If the entrepreneurial world is high school, then reaching out to influencers is like asking the most popular girl out to prom! #truestory

— Puneet Jain (@PuneetJain) June 27, 2016

8. Don’t Call Me Names

Hank Green, VlogBrothers

There are people in advertising who legitimately think creators refer to /themselves/ as "influencers."

— Hank Green (@hankgreen) July 1, 2016

9. Let’s Talk Numbers

Chris Thilk, Movie Marketing

The real content marketing influencers are the ones with case studies involving real results, not just engagement stats.

— Chris Thilk (@ChrisThilk) July 10, 2016

10. Got a Sec? I’ve Got Something To Show You

Patrick McKenzie, CEO of Starfighter

"Influencers like to know things before other people do. Showing someone data before they're published is a good way to make friends."

— Patrick McKenzie (@patio11) July 6, 2016