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#strategy
#strategy
How To Measure The ROI of Influencer Marketing

Learn how to measure the ROI of an influencer marketing campaign.

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#data_reports
#data_reports
5 Influencer Marketing Lessons We Learned From 2020

Here are 5 lessons we learned in 2020 to apply to your 2021 marketing strategy.

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2021: FTC Regulations and Influencer Marketing

Discover important influencer marketing FTC regulations every marketer should know when entering [...]

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#strategy
#strategy
New: Competitive Analysis For Influencer Marketing

We are rolling out two very exciting new features that will elevate your influencer marketing [...]

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#data_reports
#data_reports
The 2020 Influencer Pricing Report

We surveyed over 4,800 influencers to understand rates and pricing trends in 2020.

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#VOTE: Social Media Discourse and the 2020 Election

Who is driving social media discourse on the upcoming US Election?

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#klear_updates
#klear_updates
New: e-Commerce Influencer Suite

Learn how to utilize influencers for eCommerce success.

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#strategy
#strategy
How To Run An Influencer Loyalty Program

Discover how to spice up your loyalty programs by turning customers into influencers.

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#strategy
#strategy
Influencer Interview: How To Be A Travel Influencer During A Global Pandemic

Traveling during a pandemic? Discover how Scott and Collette of roamaroo made it work!

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#strategy
#strategy
8 Hashtag Marketing Strategies Every Marketer Should Know

Discover the best type of hashtag marketing campaign for your brand!

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#klear_updates
#klear_updates
Run TikTok Campaigns On Klear!

From a complete TikTok integration to customizable PDF reports, check out Klear’s latest [...]

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Meet the Creator: Ramona Jones on Content Creation, Brand Vetting, and More!

Ramona Jones is a full-time creator! Learn how she stands out and manages her unique brand.

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#strategy
#strategy
How Creators Are Adapting To COVID: Tips & Trends

How creators and brands are adapting their content strategy during the ongoing coronavirus [...]

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#strategy
#strategy
How To Perform an Instagram Influencer Audit

Discover how an influencer audit can help you identify the best partners for your brand!

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#strategy
#strategy
How To Promote Branded Influencer Content As Ads

How to promote organic influencer posts as Ads.

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#klear_updates
#klear_updates
How Does Klear Search Work

Wondering how Klear search works? Learn how Klear looks through and organizes influencer [...]

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#klear_updates
Forrester Identifies Klear as Leading Influencer Marketing Solution

Forrester identifies Klear as a Strong Performer in the Influencer Marketing space. Calling it a [...]

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#strategy
#strategy
Brand Safety: Why You Should Perform an Influencer Risk Assessment

How to run an influencer risk assessment, to ensure you are partnering with like-minded folk who [...]

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#strategy
#strategy
How To Create an Influencer Marketing Proposal [Free Template]

Discover how to create a winning influencer marketing proposal that will impress clients, [...]

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#data_reports
#data_reports
Influencer Pods: Secret Communities For Becoming A Fake Influencer

Becoming a real influencer is not an easy game to play. Not everyone can organically build an [...]

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#strategy
#strategy
TikTok Influencers 101: The Questions You’re Too Embarrassed To Ask

Learn how to incorporate TikTok into your influencer marketing strategy.

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#klear_updates
#klear_updates
8 New Klear Features You Should Know About

From a TikTok integration to an upgraded YouTube search engine, discover how the newest features [...]

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#strategy
#strategy
Now Is The Time To Incorporate Diversity And Inclusivity Into Your Strategy

Addressing inequality in influencer marketing, and making conscious steps towards creating an [...]

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How to Approach Influencers Through Emails

Discover best practices for connecting with influencers through email.

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Industry Update: Brands Take a Stand, IGTV Ads, and More

How will recent events curate your marketing strategy?

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A message from Klear employee Ashlie Garnett on Black Lives Matter

In the end, we will remember not the words of our enemies, but the silence of our friends.

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#strategy
#strategy
How to Plan Your 2020 Pride Influencer Campaign

Pride month is approaching. Parties may be cancelled but social is here to stay. That’s [...]

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Is Influencer Marketing Right For You? 4 Questions to Help You Decide

Guest Author, Alexa Drake, of G2, shares her insights on how to decide if an influencer [...]

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#klear_updates
The Influencer Payment Solution You’ve Been Waiting For

Learn how our new feature, Klear Pay, eliminates influencer payment barriers and friction, [...]

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A Conversation With Peter Shankman on Influencing Corporate Reputation

How long term engagement with influencers is helping major corporations shape their overall [...]

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#COVID_19
#COVID_19
Should Your Brand Be On Instagram Live?

Think Instagram Live is right for your brand but not sure where to start. Here are some brands [...]

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#strategy
#strategy
2020 Influencer Marketing Plan [Free Template]

In 2019 Influencer Marketing the influencer marketing industry grew 48%! This growth is [...]

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#unlabelled
#unlabelled
A letter from our CEO

How has COVID-19 impacted us?

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#COVID_19
#COVID_19
Nike, Frye, and Barilla: Addressing Coronavirus Through Influencers

Curious what COVID-19 means for your influencer marketing strategy? Here are some lessons to [...]

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#COVID_19
#COVID_19
#WFH: 5 Ways To Manage Your Influencer Campaign While Working From Home

As many teams transition to remote, it’s important to understand how different tools can [...]

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#COVID_19
#COVID_19
Need A Corona Content Detox? These Instagram Accounts Will Brighten Your Mood.

Need a break from the news and looking for more uplifting content during Corona. Here are some [...]

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#strategy
#strategy
Everything You Need To Know About Influencer Agreements [Free Template]

What should be included in your influencer agreement? Get a free template.

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#data_reports
#data_reports
Report: Trends and Insights on Instagram Stories

Discover why Instagram Stories are becoming an interregnal component of Influencer Marketing. [...]

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#data_reports
Women Dominate Influencer Marketing But Still Earn Less Than Men

84% of the influencer industry is female, yet they still earn less than male influencers.

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#strategy
#strategy
How to write an influencer brief that works (+ free template!)

Download a free influencer brief template and simply add your campaign objectives, expectations, [...]

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#strategy
Blue Apron: 3 Ingredients For The Perfect Influencer Campaign

Blue Apron is delivering some great influencer inspiration. Learn how the brand is addressing [...]

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#klear_updates
#klear_updates
6 Things People Love About Klear

From our award-winning influencer measurement technology to deep influencer insights, here are [...]

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#data_reports
#data_reports
2019 State of Influencer Marketing Report: Instagram Trends

2019 was a big year for influencer marketing! Discover the biggest trends moving the industry, [...]

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#unlabelled
#unlabelled
Influencer Marketing Events For Your 2020 Calendar

A new year means a new conference marketing calendar. More brands want to discuss how to [...]

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#klear_updates
#klear_updates
[Product Update] The Best Way To Monitor An Influencer Campaign

Klear’s new feature allows you to track influencer content by unlimited keywords, [...]

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#industry_news
#industry_news
FTC Influencer Guidelines For Dummies

Never miss a #ad with the complete guide to FTC regulations on social media, and ensure your [...]

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#strategy
#strategy
Influencer Inspiration: Dove Raises The Bar With Their #ArmsUp Campaign

Dove’s latest campaign excellently unites different influencers whose audience has one [...]

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#strategy
#strategy
Top 10 Fitness Influencers You Should Know

Discover the top influencer brands are collaborating with to run the healthiest campaigns.

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#strategy
#strategy
How To Successfully Work With Micro-Influencers

Micro-influencers rock influencer marketing. Here’s everything to know about these niche [...]

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4 Ways to Boost Your Conversion Rate with Influencers

A successful influencer strategy requires data for optimal growth. It’s important to [...]

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#industry_news
#industry_news
Industry Update: Rise and Shine, IGTV, YouTube Comment Filters and More

Any marketer knows, running a successful influencer campaign requires a deep and committed [...]

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#strategy
#strategy
The Top 10 Food Influencers

Hungry for some new influencers? Checking out the top food influencers cooking up great [...]

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#industry_news
#industry_news
The Impact of Influencers: Quality over Quantity

Influencer impact is typically measured by post likes, comments, link clicks, and conversions. [...]

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#klear_updates
#klear_updates
Use Klear For Influencer Content Collaboration

With the Content Approval feature, all your influencer communications take place in a central [...]

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#industry_news
#industry_news
Industry Updates: Fake Story Views, Creator Accounts, and More!

Running successful influencer campaigns isn’t just about finding the right brand ambassadors and [...]

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#strategy
#strategy
Influencer Marketing Goes Green: #SecondHandFirst With ThredUp

Let’s get right to it. We love a good Influencer campaign. No matter the product or the [...]

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#strategy
#unlabeled: Diet Coke Uses Influencers to Fuel A Powerful Conversation

One of the most unique qualities of influencer marketing is that it allows brands to ignite [...]

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#strategy
How To Write an Influencer Marketing Request for Proposal [Free Template]

An influencer marketing RFP template can help you find the right platform for your company. [...]

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#klear_updates
#klear_updates
Product Update: Link Tracking Capability

As more brands incorporate influencer partnerships into their marketing strategy, it’s [...]

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#strategy
#WakeUpBetter With Tuft & Needle

10 years ago, ordering a mattress online would seem crazy. The logistics alone would be hard to [...]

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#data_reports
#data_reports
How Much Do Influencers Charge?

How much should you pay influencers? We analyzed 2,500+ influencers worldwide to bring you an [...]

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#klear_updates
Klear’s Influencer Search Engine Gets Even Better

Find relevant influencers by hashtag, category, location, relevance and demographics with the [...]

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#data_reports
How Much Do Fashion Influencers Charge?

Fashion influencers are some of the most in-demand in the industry. Discover rates for these [...]

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#klear_updates
3 Reasons People Leave Klear

Though we are proud of our insanely-low churn rate, we wanted to know what made some clients [...]

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#klear_updates
Klear Connect: Influencer Management Made Simple

With the Klear’s influencer management platform you can manage, measure, chat, pay and do [...]

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#data_reports
We Analyzed 2,113,307 Instagram Sponsored Posts and This Is What We Found

Influencer marketing continues to be one of the most effective ways for brands to authentically [...]

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New: Authenticated Influencer Metrics

As we’re rounding out the year, our team launched a couple of awesome features that we are [...]

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Under the Influence: The “Fake” Epidemic

Under the Influence is a bi-weekly news recap, sharing recommended reading about influencer [...]

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How to Track Influencers Instagram Stories

For too long, Instagram stories have been the blind spot when measuring influencer campaigns. [...]

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How to Add an Influencer Gallery to Your Site [Product Updates]

What if you could utilize your influencer efforts to boost online conversions? Wouldn’t that be [...]

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9 Free Instagram Analytics Tools To Try in 2018

Although Instagram is a leading social platform, many marketers are still struggling to get [...]

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Influencer Marketing Trends You Must Know in 2018

Everyone knows influencer marketing is exploding, but to what extent?  To answer this question, [...]

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5 Apps Using Influencer Marketing To Grow by Millions of Users

There are many ways to promote an app, from paid promotion to pitching review stores to feature [...]

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5 Influencer Marketing Campaigns That Don’t Seem Staged

By now, you’ve all seen these generic influencer campaigns: an influencer holds a product with a [...]

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How Brands Drive Sales with Instagram Stories

Just last year, brands faced a big issue on Instagram: sharing external links with followers. [...]

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5 Genius Ways Brands Are Using Instagram Stories

250 million people check their new Instagram Stories every single day. Instagram stories got so [...]

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The Complete Instagram Hashtag Guide 2018

Ever wondered what’s the best hashtag to caption your Instagram post with? Thought if adding [...]

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5 Insider Tips for Blogger Outreach

For many marketers, influencer marketing is a new concept. They might be familiar with the term, [...]

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The 3 Most Common Influencer Outreach Mistakes

The relationship between a brand and influencers is always a work-in-progress and even though it [...]

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5 Easy Ways to Find Micro-Influencers

While big businesses are busy pursuing macro-influencers, you can be collaborating with these [...]

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How To Do Influencer Marketing On Facebook

Are you working with Facebook influencers? If so, there are new guidelines you should be aware [...]

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Micro-Influencers Show The Best ROI for Brand Partnerships [Research]

When it comes to influencers, less is more. For a long time, the number of followers influencers [...]

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The State of Influencer Marketing Q1 2017

Influencer marketing keeps gathering momentum. Over the first quarter of 2017 more brands [...]

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2017 Best Influencer Marketing Conferences

If you are serious about influencer marketing, learning from hands-on experienced marketers is [...]

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L’Oréal Shows The Beauty of Diversity With Influencers

Millennials are the most racially diverse generation in US history. 43% of today’s young adults [...]

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How Influencers Boost Mobile App Downloads [The Avis Story]

The app industry can be confusing. On the bright side, thousands of new apps are submitted to [...]

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What’s the ROI of Influencer Marketing? [The Starbucks Case Study]

For nearly 20 years Starbucks releases a special edition of their cups around the holidays [...]

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Influencer Marketing Lessons for 2017

For us, 2016 was an amazing ride. Fortune 500 companies and top digital agencies decided to [...]

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Teach Yourself Influencer Marketing In a Day

For many businesses, influencer marketing is still a land they’ve never set foot on. Making the [...]

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5 Actionable Ways to Nurture Influencer Relationships During Your Morning Coffee

The secret to a productive day is sticking to a well-planned schedule. But part of being human [...]

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Checklist: How to Choose Influencers For Your Brand

There are many influencers in the online sea. Deciding which influencer is the perfect match for [...]

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The Story of Huawei and 11 WOWy Influencers

It’s hard to find a global brand who is truly transparent about its marketing strategy. Huawei [...]

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[Infographic] Influencer Marketing Stats And Facts 2016

Influencers are becoming the most cost-effective marketing strategy these days. The [...]

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The Formula of B2B influencers For Social Media Success

We recently had an interesting conversation with a head of digital of a known brand. Her company [...]

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The State of Influencer Marketing 2016

Influencer marketing is rapidly evolving. More brands than ever adopt influencer marketing and [...]

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5 Little Things To Build Relationships With Influencers

An influencer campaign takes time. First, you contact the influencers and help them with the [...]

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Dear Influencer, Would Love To Hear Your Thoughts

Influencer marketing is the most important issue of any marketing team that plays the 2016 game. [...]

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10X Influencers

Since the day I first read Rand Fishkin’s 10X Content I started looking for 10X things [...]

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[Free Download] Sample Influencer Campaign Brief

Partnering with influencers is a great way to reach your target audience. In order to make the [...]

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How to Find What’s Trending Without Buzzsumo

Trends change fast. One moment everyone talks about Snapchat, and a second later it’s all about [...]

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