3 Creative Influencer Campaigns To Get You Inspired
Looking for some inspiration for your influencer marketing strategy. Check out 3 brands running truly creative influencer campaigns.
When most people think of influencers they have a certain image in mind, and most likely associate particular brands with influencer campaigns. But, we’ve come to learn that when it comes to influencer marketing assumptions mean nothing. Successful influencer marketing campaigns bridge together creative, out-of-the-box ideas and authentic influencers who really know how to connect with their audience.
With more brands running influencer campaigns, we love identifying unique campaigns. Here are three unique campaigns that truly emphasize the values and benefits of influencer marketing.
Influencer marketing is arguably one of the coolest marketing channels. Credits Cards, on the other hand, don’t have the same street cred. Enter CapitalOne, the financial organization that has partnered with major celebrities and influencers to promote the value of the CapitalOne Rewards system and the social impact of the brand.
Collaborations have included Martha Stuart, Andrew Zimmern, and Whitney Port. Collaborations not only highlight the brand’s cool clientele but also Capital One’s brand ethos of supporting those who use and those in need.
#CapitalOnePartner: Whitney Port
To the millennials out there, Whitney Port needs no introduction. The reality star turned fashion designer has been a well-known figure since she appears on The Hills in 2006. Since then she has appeared on multiple reality shows, launched a fashion line, hosts a podcast, and amassed an impressive social media presence.
With 1.5M Instagram followers and a Klear Score of 96, Whitney Port is definitely a desirable candidate for a partnership. But, why CapitalOne you may ask? Whitney’s followers are super targetted; 93% female and 59% between 25-34. CapitalOne is able to use Whitney to communicate with a focused audience, sending a specific message of giving and engaging on an authentic level.
2. Big Fig
Online mattress companies have been booming in the last few years. Big Fig is one such brand, but their product is slightly different than the rest. Known as “the mattress for the bigger figure”. Big Fig is a mattress company that provides plus-size individuals a mattress that is perfectly suited for their frame. But, Big Fig is actually more than a mattress company, it is a brand that supports body-positivity and self-love. These values are integral to Big Fig’s marketing efforts.
As a brand that supports the importance of plus-size visibility, plus-size influencers have been critical to the brand’s marketing efforts. In fact, most of the promotion of Big Fig mattresses is through influencers. This actually makes complete sense. When it comes to niche products like a plus-size mattress, the most effective forms of marketing are through targetted, niche audiences. And, the influencers that Big Fig has partnered with are awesome as they are able to blend passions such as fashion or wellness with body-positivity values.
#SleepBigLiveBig: Stefani Nicole
Stephanie Nicole is a Utah-based, plus-size travel and fashion influencer. Her content is full of fun, style inspiration posts that are likely to give every fashionista a green eye. She also often collaborates with her three friends, who also happen to be plus-size influencers. And, remember what we said about niche influencers being super good at connecting brands with a targeted audience. Stefani might be the perfect example.
Stefani has 47.8K Instagram followers and each post is seen by an average of 7000 users and receives 700 likes, those are really high engagement ratios. Her Big Fig post, as seen above, reached 6K users, has an engagement rate of 1,32%, and an EMV of $2.7K. That means 6000 people, who already support and subscribe to Stefani were exposed to a brand she is endorsing. There is no better publicity than that.
3. Getaway House
If you’re someone who is prone to Travel envy then take this as your Trigger warning. What will follow is talk of beautiful secluded cabins in nature and awesome travel content. Okay, are we ready. Getaway House is a unique travel company that helps city dwellers escape to nature and “Just Be”. The Getaway Homes are tiny houses in wooded outposts, now in 14 locations around the US. Each cabin is equipped with the basic essentials; a comfy queen bed next to a huge window, a fire pit, bio-degradable shampoo, and of course a cell phone lockbox. Sounds like the perfect 2020 vacation.
So, how do influencers fit in? More like, how don’t they fit in. Getaway Houses are idyllic for influencer content. With windows framing beds to create nature getaway images, the homes are a content creator’s dream. But, Getaway home doesn’t just rely on their beautiful scenery to get their message across. The brand has partnered with a diverse range of influencers to promote values of inclusivity, the notion that relaxation is a right for all.
#getawayoften: Gia Gun
Gia gun is a popular Drag performer, known for competing on the sixth season of Ru Pauls’s Drag Race. In 2016 Gia came out as a transgender woman, and publically documented her transition process to her 77.1K YouTube subscribers and 627K Instagram followers. Her openness has generated loyal followers who support her journey and authenticity. As well as fans from her days on Drag Race, who follow for the killer content.
With a Klear score of 92, it’s no surprise Getaway House would want to collaborate with Gia. Her post generates 22K likes and reached over 100K users. A perfect way to promote an awesome vacation getaway, and progressive brand values. Still, I couldn’t help but wonder, if phones are in a lock-box how do they take the pictures?
Run Your Own Campaign
If you’re feeling inspired and want to learn more about how your brand can leverage influencer marketing, schedule a call with one of our influencer experts.