Welcome to the Klear Blog

Learn how to be successful at influencer marketing, get the latest industry news and trends, and learn influencer marketing best practices from Klear experts

The Sphere of Influence: How Clients, Agencies & Tech Can Collaborate for the Future

Marketing leaders from Boots, Red Havas and Klear, a Meltwater offering, share their hot take on the table stakes capabilities to differentiate and create a more collaborative approach in the model of the future.

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What Is an Influencer? Definition and How to Maximize Impact

Influencers are everywhere on social media, but exactly what is an influencer? Read now to take a deep dive into the specifics and how to partner with them.

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Micro-Influencers Show The Best ROI for Brand Partnerships

You don’t need expensive celebrity endorsements to leverage influencer marketing. Here’s why micro-influencers are better and how to go about connecting with them.

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Global Leader in Influencer Marketing Platforms in G2 Fall 2023

G2 has named Klear one of the top influencer marketing platforms for Fall 2023. Learn what makes Klear a category leader in influencer technology.

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How to Build a Successful Influencer Marketing Campaign

When engaging with an influencer, you must have a specific goal in mind as part of a wider marketing strategy

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Lies, Damned Lies and the Truth about Influencer Marketing

Opinions about influencer marketing vary, but the truth is that when used in a well-executed strategy, it presents exceptional opportunities for brands to connect with an audience

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Tech for Collaboration: Disrupting the Agency Model as We Know It

The Drum and Klear, a Meltwater offering, Boots and Red Havas explored the challenges for the

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Tech for Collaboration: Klear and The Drum at Cannes and Cannes Lions

The marketing landscape is an ever-evolving sphere of influence, each impacting the other.

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How to Use Instagram Collab Post to Increase Your Reach

Learn how to use Instagram collab posts to co-author content and grow its reach — it’s fast, easy, and powerful in helping you grow your Insta presence.

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Six Tips to Optimize Your Influencer Strategy

The good news and the bad news is that influencer marketing is constantly evolving, and there’s no “one size fits all” approach that works for every brand.

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