Welcome to the Klear Blog
Learn how to be successful at influencer marketing, get the latest industry news and trends, and learn influencer marketing best practices from Klear experts
The Sphere of Influence: How Clients, Agencies & Tech Can Collaborate for the Future
Marketing leaders from Boots, Red Havas and Klear, a Meltwater offering, share their hot take on the table stakes capabilities to differentiate and create a more collaborative approach in the model of the future.
What Is an Influencer? Definition and How to Maximize Impact
Influencers are everywhere on social media, but exactly what is an influencer? Read now to take a deep dive into the specifics and how to partner with them.
Micro-Influencers Show The Best ROI for Brand Partnerships
You don’t need expensive celebrity endorsements to leverage influencer marketing. Here’s why micro-influencers are better and how to go about connecting with them.
Global Leader in Influencer Marketing Platforms in G2 Fall 2023
G2 has named Klear one of the top influencer marketing platforms for Fall 2023. Learn what makes Klear a category leader in influencer technology.
How to Build a Successful Influencer Marketing Campaign
When engaging with an influencer, you must have a specific goal in mind as part of a wider marketing strategy
Lies, Damned Lies and the Truth about Influencer Marketing
Opinions about influencer marketing vary, but the truth is that when used in a well-executed strategy, it presents exceptional opportunities for brands to connect with an audience
Tech for Collaboration: Disrupting the Agency Model as We Know It
The Drum and Klear, a Meltwater offering, Boots and Red Havas explored the challenges for the
Tech for Collaboration: Klear and The Drum at Cannes and Cannes Lions
The marketing landscape is an ever-evolving sphere of influence, each impacting the other.
How to Use Instagram Collab Post to Increase Your Reach
Learn how to use Instagram collab posts to co-author content and grow its reach — it’s fast, easy, and powerful in helping you grow your Insta presence.
Six Tips to Optimize Your Influencer Strategy
The good news and the bad news is that influencer marketing is constantly evolving, and there’s no “one size fits all” approach that works for every brand.
How the Instagram Algorithm Works in 2023
Learn how the Instagram algorithm works so you can grow your reach, get more views, and attract more followers.