Check out this interview Tim did with CNN before Christmas! It's an interesting read, especially for our friends and fans around the world. What exactly is the "Norwegian" way to drink coffee? "Like their long summer days, Norwegian coffee is a little lighter than the rest of us are used to. The light roast is a Norwegian tradition. It suits single-origin coffee, and illuminates the fruity flavors and unique characteristics obscured by darker roasts. As the rest of the world gets serious about coffee origins and roast profiles, the Norwegian way is spreading." Link
I love getting complaints from customers that our coffee is too clean, lacks bitterness and tastes like fruit. To me that sounds delicious!