Right before the end of my first coaching program in 2006, I had a problem.
The problem wasn't the results.
Because every single last one of me my first group of 25 clients grew their businesses by over one and one half million dollars in the first year.
What was the problem then?
The office was like a ghost town from era of the Wild Wild West. I didn't have the hordes of people outside my office begging for me to coach them as I would have liked.
I did have a project to do with Agora, but it wouldn't get going until three months down the road.
So I had a few months to come up with something.
I remember feeling as scared as a man facing down the barrel of a shot gun to tell you the truth.
This was a period when work/life balance was certainly far from my reality. I had one assistant. I did have income trickling in from various niche businesses. But, I was about to go from having 25 coaching clients to zero.
So what did I do?
I created desire.
In those 3 months I created a mechanism that created a desire to get business coaching from none other than me.
I hoped to land myself 20 clients. Little did I know I would end up with 2,000 clients within 2 weeks of unleashing this mechanism online.
The principles behind this mechanism changed my life, bringing me and my family new levels of stability and security.
I bought a building. I hired a team. I took periods of time away from the business I couldn't have even imagined in my wildest dreams when I was working 24/7 as Billy No Mates Schefren :)
You know, if I have a secret, this is it. It's my ability to create desire then channel it to what I have to offer the marketplace.
If you'd like to hear me reveal the principles behind this desire creating mechanism I encourage you to register for my web class at the link below right now:
And I'll reveal the closest thing I have to provide to you that can be construed as the "secret" behind my successes in my marketing career.
Playing around with Facebook live video...
"Value is not produced by hard work. Value is produced by a story. Value lies in creating a new possibility."
- Fernando Flores
A comfort zone is a beautiful place, but nothing ever grows there.
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The key to all of life is understanding how to add value to others. -Jay Abraham #StrategicProfits