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Rita Gunther McGrath Social Profile

Rita Gunther McGrath

New York
Strategy & Innovation expert. Columbia Business School Professor. Top 10 business thinker & #1 in Strategy. Author of best-selling End of Competitive Advantage.
Top 4%
Business

How Influential is Rita Gunther McGrath

Influence
67 /100
+
+
Engagement Level
High
1.63
2
2
True Reach
1,589
Top Topics
Business, Speaker, Marketing
Top Location
United States
Insights
One Trick Pony
52% of tweets are links
Active
1.9 Posts Per Day (all-time)
Audience
21,231
Total Fans

Rita Gunther McGrath's Top Content

Rita Gunther McGrath's Audience Demographics

Influence
15%
Influential followers
Average Age
31
Years Old
Dominant Gender
Men
61%
Top Countries
United States
48%
United Kingdom
11%
Canada
5%
Top Cities
New York
21%
London
12%
San Francisco
6%

What Are Rita Gunther McGrath's Followers Interested In

Business
9.0%
Marketing
8.3%
Social Media
7.4%
Websites They Share
mitsmr.com mckinsey.com strat.bz hbs.me hbr.org cbinsights.com on.bcg.com Fortune.com

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