Two roads diverged in a wood, and I— I did A/B testing to see which one had higher ad clickthroughs And that has made all the difference.
THE RULE OF DESIGN CONCEPTS: If you show one, they’ll hate it. If you show more than one, they’ll want to combine them.
I don’t want to pull out my phone and launch an app to control the appliance I’m standing right next to and neither do you.
Not everything is improved by making it more efficient. Sex, games, conversation, food, and reading fall into this category.