This story is a long time coming... Rather have it public so I can point people to what happened and what I learned. Link
I don't normally sell desks but when I do... Link
Created a 100% completely free 12 week course teaching anyone who wants to know marketing that gets results: http://SummerofMarketing.com Link
The bar is SO low on great customer experiences that as long as you give a F$%* you'll be ahead of 90% of other companies.
My brother asked me to help sell his wife's car today, so I did this :) Here's a link to the original ad: http://okdork.com/brothers-craigslist-ad/ Craigslist flagged for spam the original :) Link