When it comes to creativity, innovation, branding and insane commitment to a vision, everyone can learn so much from the UP Pep Squad.
Today I was reminded why I've always reserved a special kind of awe for Alyssa Valdez. It's the kind of awe you save for future legends.
You do not want to wake up that UST crowd. That's not a 6th Man. That's a freakin' 6th Monster.
I have no problem w/ bandwagon fans. If you want to cheer for winning team of the moment, that's fine. Fandom is not exclusive to die-hards.