Did you know your company has a team responsible for managing the customer experience? That team's name is "the entire company."
If your inhouse "innovation team" isn't spending time with customers, be careful with what they sketch on the whiteboard.
Numbers tell you what, people tell you why.
Aaaand that's the problem with anarchy. s.mlkshk.com/r/YK92
To "design thinking" cultists out there, I say: all your design & thinking don't mean much if you don't spend time with customers beforehand