Please remove age, gender, ethnicity, location from your personas. None of these things cause behavior/thinking. But they cause assumptions.
Etymologically, when you say "data driven," you've given up human control. Switch to "data informed." Wise idea from @shawndavis17
Empathy is about understanding how someone thinks so you can support him better. It’s not about leraning how well your offering supports him
If all human creative power & energy is set free from the cages of hierarchy & fear, we could do wonderful things as a species.