Neighborhood kids want to learn about business, so I’m opening a competing lemonade stand with ads and giving it away for free.
Imagine walking up to coffee shop and a sign on the door says “Would you like to receive our newsletter?” You can’t enter until you decide.
Write like you have to pay for the time it takes the reader to read it.
Make a list of competitors and don’t think about them for a year. Then, be amazed at how many of the links no longer work.