Obsessing on Google algorithms is not a valuable use of time.
No one knows anything about RankBrain. Quit trying to explain it, SEO. You have no clue.
Ecommerce still doesn't get what @zappos figured out 10 years ago. Shipping is a huge factor in purchase decision. And shoppers aren't dumb.
Google recommends rel prev/next and pushState for infinite scroll pages: googlewebmastercentral.blogspot.com/2014/02/infini… @mdsimmonds look it's your fave meta tag!