You gain that credibility by CHIP Creating Content Hosting events Interviewing experts Participating in existing groups. #mozcon
If your biz is struggling and you're sharing tactics on stage to help others grow their business, that's a bit of a problem.
Hey. Stop tweeting and pay attention to my talk! I bought a new shirt just for this event :( #mozcon
Visible engagement is what you can see (clicks/posts/likes etc...) Valuable engagement is what you can't see (behaviour/attitude change).