NYTimes posts 10% of articles to Facebook as Instant Articles. But those 10% average more than 2X the engagement.… twitter.com/i/web/status/7…
Social video has to be short, sharp, and shareable. - @esrad, @BBCWorld #newsrw Brilliant guiding principle.
The only way to defend yourself against disruption is talent, and you have to give those people room to innovate. - @justinhendrix #dme15
The average in-view rate in mobile is 44%. More than ½ of mobile display ads are not viewable. @moat #DME15
4 BBC video formats: Raw video, personal stories/case studies, explainers, docs and mini docs. - @Nmalinarich #dnp2016