The aim of #marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter Drucker
So...I walk into the kitchen and gasp as my wife is pouring a mostly full half gallon of Maker's Mark down the sink. She's all "What?" Me: "That's not cheap. We could have given it to our friends." Her: "It's old and you haven't touched it in a while." I said "So? You don't see me pouring you down the sink!" I'm sleeping on the couch tonight.