Teach Yourself Influencer Marketing In a Day

For many businesses, influencer marketing is still a land they’ve never set foot on. Making the first step is not always easy. That’s why we’ve decided to share the best resources to learn influencer marketing online. In this blog post you will find 9 great resources that will guide you all the way from finding […]

Checklist: How to Choose Influencers For Your Brand

There are many influencers in the online sea. Deciding which influencer is the perfect match for your brand can be pretty simple – with the right data in hand. The checklist below provides the criteria for vetting an influencer with just a few steps. Following the checklist will help you stay away from vanity metrics like the audience size and […]

The Story of Huawei and 11 WOWy Influencers

It’s hard to find a global brand who is truly transparent about its marketing strategy. Huawei is one of these brands. In a recent blog post by Joy Tan, Huawei’s president of global media and communications explained what made the company start an influencer marketing program and what she learned from running the program for […]

[Infographic] Influencer Marketing Stats And Facts 2016

Influencers are becoming the most cost-effective marketing strategy these days. The influencers’ high rates of engagement with the non-intrusive brand collaboration content, push more companies to go in this direction. A look at key statistics about influencer marketing clarifies why this strategy is booming. Take a look at the stats and data to see why […]

The Formula of B2B influencers For Social Media Success

We recently had an interesting conversation with a head of digital of a known brand. Her company was making big steps into employee advocacy on social media. It was at an early stage where the team was divided into different schools of thought. Part of the team favored the idea of having casual Twitter accounts, […]

The State of Influencer Marketing 2016

Influencer marketing is rapidly evolving. More brands than ever adopt influencer marketing and make it part of their marketing strategy. The fast adoption comes with a lot of new and exciting data about influencer marketing. Consumers on social media are brand-aware today and they are more accepting of branded collaborations. The accepting audience goes hand […]

5 Little Things To Build Relationships With Influencers

An influencer campaign takes time. First, you contact the influencers and help them with the creative. After all the hard work is done, it’s ready to go live and be posted online. And then the campaign is over. Suddenly, both of you, the influencer and the marketer have nothing in common. The intense relationship you’ve […]

Dear Influencer, Would Love To Hear Your Thoughts

Influencer marketing is the most important issue of any marketing team that plays the 2016 game. And the reason is simple. The clients want a life-like experience with their products. The ball is in their court now, and brands should listen to them. What changed so much all of the sudden? What changed is the […]

Influencer Marketing, From The Bloggers Point of View

For many marketers, influencer marketing is a new concept. They might be familiar with the term, but not so much with the actual outreach and collaboration. Following a previous blog post, where we learned how marketers who work closely with influencers make first contact with influencers, we decided it’s time to hear the other side […]