If you are serious about influencer marketing, learning from hands-on experienced marketers is exactly what you need.
Here we’ve gathered a list of of the best influencer marketing talks in the top social media marketing conferences of 2017. These keynotes, workshops, and panels will help you adopt the best practices of today’s influencer marketing.
March 22-24, San Diego, CA
Not to Miss:
- How to Work With Snapchat Influencers, by Shaun McBride
- Keynote: How to Create and Manage an Influencer Marketing Program, by Bryan Kramer
- Panel: Influencer Marketing: Insider Tips, Best Practices and Winning Campaigns
With Tyler Anderson (Casual Fridays), Aggie Nixon-Kirschner (Marriott), Martin Jones (Cox Communication), Josh Hager and Scott Duehlmeier (Workfront).
March 27-29, Orlando, Florida
Not to Miss: The main influencer marketing talk you shouldn’t miss is by Joe Martin, Head of Social Insights, Adobe. Martin will talk about “From research to ROI: How to use data to craft content that delivers on marketing and PR goals”.
April 3-4, Amsterdam, Netherlands
Not to Miss: Building long-lasting influencer relationships (Panel), with Alicia Solis (KLM Royal Dutch Airlines), Paz Zvick (GlassesUSA.com), Beltran Dobao (Bugaboo), and Dustin-Michael Steinfort (The Kraft Heinz Company).
The panel attendees will share their ways of creating authentic brand ambassadors, building relationships with people your customers trust, and their tips on how to manage these relationships.
April 11-13, Boston, MA
Not to Miss: Lee Odden, The Influence Imperative
The CEO of TopRank will explain how to overcome the challenge of creating content with credibility. Odden will show how integrating internal and external influencers can break down the barriers with content discovery, engagement, and effectiveness.
April, 26-28, Chicago
Not to Miss: Influencer Marketing – Where streaming, live, digital, social media and people meet, by Dean DeLisle, Founder & CEO, Forward Progress.
Dean will how to mix Video content and live streaming with the power of influencers. In this session. Dean will show how to attract influencers to your network, integrate in-person events with online events, and measure the influencer program.
May, 3-4, Victoria, Canada
Not to Miss: Influencer Marketing: How to Influence the Influencers, by Rebecca Coleman.
Rebecca Coleman is a blogger, social media marketer and instructor. She’s in influencer herself, as a food blogger who is deeply involved in Vancouver’s local food scene.
May, 17th, Toronto, Canada
Not to Miss: InfluenceThis is a conference that brings together brands, agencies, creators and influencer networks to do business with one another. This unique conference will host influencer marketing panels, case studies, B2B programs, and much more.
May, 22-24, Atlanta
Not to Miss: “Everything You’ve Wanted to Know About Influencers But Were Afraid to Ask”, with Danica Kombol, CEO, Everywhere Agency; Kathy Baird, Ogilvy Public Relations Worldwide; Nadina Bourgeois, Carter’s; Trina Small, The Baby Shopaholic.
This session will help you get your first steps with influencer marketing, from finding them to effectively communicating with them. The session will cover potential pitfalls to influencer campaigns, different models of compensation, legal considerations, and real-world examples of successful influencer campaigns.
June 15-16, New York
Not to Miss: How Dell’s long-term approach is creating mutual value for their brand and community (Case Study), by Dell’s Konnie Alexander-Brown, Head of Corporate Social & Influencer Relations.
June 21-24, Anaheim, CA
VidCon is the place to meet today’s video influencers. The mass event features creators and talents from all over the online video community. VidCon 2016 hosted more than 30,000 attendees and this year’s event is going bigger. While the agenda for the event is not yet disclosed, the event itself is known for a great place to meet creators and feel current trends.
July 20th, New York
GrowCommerce is all about optimizing e-commerce through different digital channels. The event features tactical, practical examples from leaders across a wide spectrum of e-commerce verticals including influencer marketing.
August 14-17, Boston
eTail is a leading conference for America’s retailers. The conference will show to boost customer experience using social interactions, assessing data from social media and reviews to understand what products customer love and drive them to buy.
September 25-26, New York
Influencer Marketing Days is a conference which is all about influencer marketing, organized by Geno Prussakov.
This conference is the best place to see real case studies, ran by the campaigns owners. The conference will include case studies, influencer identification and analysis, influencer outreach and onboarding, opportunities and emerging trends, and more.
September 28th, London, UK
An influencer marketing-only conference. The event fits early-stage influence-marketers, but also seasoned marketers who ran influencer-led campaigns and would like to learn how to optimize their future campaigns.
The conference will cover influencer marketing management tools, tips on how to connect with influencers, case studies and more.
October 18th, Boston
The Social Tools Summit is a conference dedicated to social media tools, focusing on the tools are available and how to use them to maximize the ROI of your social media efforts. Among many others, the conference will deal with influencer marketing tools for measurement and management.
Did we miss any interesting conferences or talks around influencer marketing? Share the details in the comments below!
[Free Download] Marketing Brief Template For An Influencer Campaign