There’s a lot of chatter around influencer marketing and how efficient it is in today’s marketing. But to be honest, there’s a lot of hot air about it. To make it work, you must focus on the right things, and mainly – on the right people.

The following tweets share opinions by influencers and the people who collaborate with them. They perfectly capture the influencer marketing world and what you learn along the way.

1. Location, Location, Location

Lindsay Fultz, Director Brand Strategy at theAmplify


 

2. You <Complete> Me

Geno Prussakov, Influencer Marketing Expert


 

3. Oh, You’re Doing It Wrong

JP McDaniel, Gaming YouTuber


 

4. Wakey Wakey

Ritcha Verma, Lifestyle Blogger


 

 5. People Are More Than Their Social Score

 Theresa Cifali, Media Artist And Crafty Business Consultant


 

6. Influence Is Context Specific

 Antonio Santos, Social Media Business Evangelist


 

7.  Courage!

Puneet Jain, CEO at Phox Health


 

8. Don’t Call Me Names

Hank Green, VlogBrothers


 

9. Let’s Talk Numbers

Chris Thilk, Movie Marketing


 

10. Got a Sec? I’ve Got Something To Show You

Patrick McKenzie, CEO of Starfighter


 

11. Trust Me, I’m an Influencer

Dan Rockwell, Author of Leadership Freak

 

Thinking of Influencer Marketing? We Know How It’s Like. Meet Klear:

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David Behar

David Behar

Customer Success Manager at Klear
David Behar

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