Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts.
Luckily, the internet is full of great solutions for this pain. And you know what, there are amazing Instagram tools which are completely free.
Over the past year Instagram made significant changes to its product. The company launched the Snapchat-like Stories feature, moved from chronological feed to an algorithmic one (like Facebook’s feed), and expanded the advertising options within the network.
All these changes pushed marketers to learn more about the outcome of what they publish on Instagram. Now, in order to get attention, they need to know exactly who is their audience and what content works best.
In this blog post we share 5 free tools that helps doing smarter Instagram marketing. Take them for a spin and let us know what you think!
AutoHash is a new app that solves a common pain for every marketer: it offers which hashtags to attach to any Instagram photo.
After launching the app, the user is requested to choose an image he wishes to post on Instagram. After choosing one, the app analyze it and offer the best hashtags to use. The app uses computer vision algorithms and recognizes the objects in the photo without any help from the user.
After testing the app for a while, it seems like its visual recognition algorithms works great with real-life pictures and also with studio images. The hashtag suggestions are relevant and useful.
Iconosquare is a great starting point for Instagram management and analytics.
The tool analyzes the Instagram account and shows the audience engagement, top followers, growth over time and other useful metrics. It also serves as a management tool and helps the user to schedule and draft posts from the desktop.
Iconosquare offers a 14-day free trial and afterwards the pricing ranges from $54 to $990 a year.
We are very proud of our Instagram analytics and would love more people to try the free version we offer.
The free tool offers a complete Instagram profile analysis. Once you type in any Instagram username, the account will be fully analyzed. Here’s what you can learn from Klear’s Instagram analytics:
- The account’s most popular content
- Hashtags analysis
- Influence score
- Engagements analysis
- Network analysis: learn who interacts with the profile and who are the influencers in this network
- Demographics: Gender, age, countries, and top cities of the people who follow and interacts with the profile
Simply Measured offers a free PDF report with the common Instagram analytics metrics of engagements, keyword analysis, and content analysis.
The freebie is restricted to users with up to 25,000 followers.
Locowise is a user-friendly Instagram analytics tool. After a authorizing your Instagram account, the tool shares with the user an analysis of the account’s demographics, best time to post, fan base growth, and more. This is a useful tool for those who need a report for their own managed accounts.
Locowise offers 14-day free trial. The subscription plans start with $120/month.
Solving the Instagram Analytics Problem
Instagram has become a leading player in the social marketing sphere and the need for an analytics tool cannot be stressed enough.
Unlike other platforms, like Facebook, Twitter, and YouTube, Instagram still doesn’t offer a robust analytics program for its business users. This will probably change soon, but till then, the internet is full with great tools to start working with them today. Feel free to share with us your favorite Instagram analytics tools.
Need a High-End Instagram Analytics Tool? Meet Klear: