Although Instagram is a leading social platform, many marketers are still struggling to get clear data for their accounts.
Luckily, the internet is full of great solutions for this pain and you know what, there are amazing Instagram tools which are completely free.
Over the past year Instagram has made significant changes to its’ product. The company launched the Snapchat-like Stories feature, moved from chronological feed to an algorithmic one (like Facebook’s feed), and expanded the advertising options within the network.
All these changes pushed marketers to learn more about the outcome of what they publish on Instagram. Now, in order to get attention, they need to know exactly who their audience is and what content works best.
In this blog post, we share 5 free tools that helps in doing smarter Instagram marketing. Take them for a spin and let us know what you think!
AutoHash is a new app that solves a common pain for every marketer: it offers which hashtags to attach to any Instagram photo.
After launching the app, the user is requested to choose an image he wishes to post on Instagram. After choosing one, the app analyzes it and offers the best hashtags to use. The app uses computer vision algorithms and recognizes the objects in the photo without any help from the user.
After testing the app with different content, it seems like its’ visual recognition algorithms work great with real-life pictures and also with studio images. The hashtag suggestions are relevant and useful.
Iconosquare is a great starting point for Instagram management and analytics.
The tool analyzes a user’s Instagram account and shows their audience engagement, top followers, growth over time, and other useful metrics. It also serves as a management tool and helps the user schedule and draft posts from their desktop.
Iconosquare offers a 14-day free trial and afterwards the pricing ranges from $54 to $990 a year.
Klear is an influencer marketing platform that specializes in Instagram. Our main focus is to offer brands the easiest way to find influencers, manage them, and measure influencer campaigns.
The free tool offers a complete Instagram profile analysis. With the free profile analysis you can analyze any Instagram profile. Here’s what you can learn from the Klear Instagram profile:
- Influence score
- Engagement rates
- The account’s most popular content
- Hashtag analysis
- Network analysis: learn who interacts with the profile and who are the influencers in this network
- Demographics: Gender, age, countries, and top cities of the people who follow and interact with the profile
After finding influencers for your campaign, the platform will help you optimize your Instagram performance with social listening monitors.
Simply Measured offers a free PDF report with the common Instagram analytics metrics of engagements, keyword analysis, and content analysis.
The freebie is restricted to users with up to 25,000 followers.
Locowise is a user-friendly Instagram analytics tool. After authorizing your Instagram account, the tool gives the user an analysis of the account’s demographics, best time to post, fan base growth, and more. This is a useful tool for those who need a report for their own managed accounts.
Locowise offers a 14-day free trial. The subscription plans start with $120/month.
Intutel is a new intelligence cloud platform which helps brands and marketers analyze a brand’s overall online presence.
This friendly interface tool offers follower growth insights, an overview of most engaging users, shows who the influencers are in your fanbase, post analysis, and a timeline of popular topics.
Solving the Instagram Analytics Problem
Instagram has become a leading player in the social marketing sphere and the need for an analytics tool cannot be stressed enough.
Unlike other platforms, such as, Facebook, Twitter, and YouTube, Instagram still doesn’t offer a robust analytics program for its’ business users. This will probably change soon, but till then, the internet is full of great tools to start working with today. Feel free to share your favorite Instagram analytics tools with us.
Need a High-End Instagram Analytics Tool? Meet Klear: