LinkedIn is the network we all use but not talk about. It’s not buzzing like Snapchat, not gigantic as Facebook, and not addictive like Instagram. But LinkedIn has a unique value proposition that other networks lack. That’s what makes it grow by 2 new people every second.
It’s no secret that Linkedin is facing financial challenges, and trying it’s best to expand their business opportunities. This includes new features, like the Recruiter, but also changes in the feed, groups and the content we see.
More than 414 million registered users are on Linkedin. But do they exploit Linkedin to its full potential?
We wanted to hear what Linkedin influencers have to say about it. We looked into tips and content they’ve shared and gathered vital tips that you can start using today. Here are five quick tips from the influencers:
1. YouTube = LinkedIn’s GIFs
Linkedin doesn’t support GIFs, but videos act just the same on the platform’s feed. A YouTube video will auto-start on mute when you visit your feed. It also seems like Linkedin is giving high priority to videos and placing them on top of other updates.
Creating videos and uploading it to youtube is easier than ever. We’ve recently tried SnipAndShare, that creates a video from any web page. This can help you repurpose blog posts and other web pages into short videos.
2. Track every profile you visited with this tool
Dux-Soup is a chrome extension that keeps track of every LinkedIn profile you visit. After you install it you can easily see which profile you’ve checked while browsing LinkedIn. You can later export the list to a CSV file.
3. Follow the 11 steps of Linkedin Pulse posting
Many people are already regularly posting blog posts on Linkedin Pulse, but few give them the full attention needed.
4. Don’t start a listicle with the #1 item
Repurposing content is probably the most common use of Linkedin Pulse. Some people share the full blog post on Linkedin Pulse while others just offer a glimpse into the content and send the reader elsewhere to read the full article.
If your post is a listicle, don’t start the LinkedIn post with the first item. Arouse the curiosity of the readers by starting with the 3rd or the 10th item, and invite them to read the first items on your blog.
5. Mind the (age) gap
When Linkedin acts as people’s public CV, some tend to hide unflattering gaps in their professional timeline.
Donna Serdula, a writer of Linkedin profiles, suggests to keep being honest about those times, but with a twist. Don’t hide the gaps in your career. Instead, explain them. Write a short and light explanation about how you spent the time.
Here’s a brilliant example by Serdula:
“I spent the last five years raising three little boys. During this time as “Project Manager,” I kept the household running while transporting my boys to all types of extracurricular activities.”
One last thing
“I’d like to add you to my professional network on LinkedIn.”
That’s probably the most overused line on the internet. Whenever you see it, a conversation starter dies. And it’s a shame because the red +1 sign says it already.
Use this precious space of message to write something unique. Write anything, just not the conventional message offered by LinkedIn.
As J.T. O’Donnell, a recruiting and career advisor, says, “you must, I repeat, YOU MUST, customize each connection request.” That’s how you won’t miss the opportunity to start a conversation with a stranger, a possible client, or your next colleague.