[Infographic] Influencer Marketing Stats And Facts 2016

Influencers are becoming the most cost-effective marketing strategy these days. The influencers’ high rates of engagement with the non-intrusive brand collaboration content, push more companies to go in this direction. A look at key statistics about influencer marketing clarifies why this strategy is booming. Take a look at the stats and data to see why […]

The Formula of B2B influencers For Social Media Success

We recently had an interesting conversation with a head of digital of a known brand. Her company was making big steps into employee advocacy on social media. It was at an early stage where the team was divided into different schools of thought. Part of the team favored the idea of having casual Twitter accounts, […]

The State of Influencer Marketing 2016

Influencer marketing is rapidly evolving. More brands than ever adopt influencer marketing and make it part of their marketing strategy. The fast adoption comes with a lot of new and exciting data about influencer marketing. Consumers on social media are brand-aware today and they are more accepting of branded collaborations. The accepting audience goes hand […]

5 Little Things To Build Relationships With Influencers

An influencer campaign takes time. First, you contact the influencers and help them with the creative. After all the hard work is done, it’s ready to go live and be posted online. And then the campaign is over. Suddenly, both of you, the influencer and the marketer have nothing in common. The intense relationship you’ve […]

Dear Influencer, Would Love To Hear Your Thoughts

Influencer marketing is the most important issue of any marketing team that plays the 2016 game. And the reason is simple. The clients want a life-like experience with their products. The ball is in their court now, and brands should listen to them. What changed so much all of the sudden? What changed is the […]

Influencer Marketing, From The Bloggers Point of View

For many marketers, influencer marketing is a new concept. They might be familiar with the term, but not so much with the actual outreach and collaboration. Following a previous blog post, where we learned how marketers who work closely with influencers make first contact with influencers, we decided it’s time to hear the other side […]

10X Influencers

Since the day I first read Rand Fishkin’s 10X Content I started looking for 10X things everywhere: in blog posts, videos, ebooks, movies, keynote speakers, you name it. Good content is everywhere, excellent content is harder to find. The same goes with social media influencers. This blog post uses Rand’s post format and seeks the […]

How to Find What’s Trending Without Buzzsumo

Trends change fast. One moment everyone talks about Snapchat, and a second later it’s all about Instagram Moments. My oh my, trends are hard to catch. Knowing what’s trending is crucial for marketing. That’s why so many companies address this issue. Google has its Google Trends, Twitter and Facebook are showing trending articles and hashtags, […]