Technology

The Social Index

Klear is a Technology company which invested years in building the data collection and refinement infrastructure that make up the Klear Social Index. It incorporates over a billion social profiles, a decade worth of historical data, and like our data-geeks like to say goes deeper than any social algorithm has gone before. It is the pillar that allows our platform to be more accurate and comprehensive than anything else out there.

Klear PeopleRank

The Klear PeopleRank is a topic-sensitive influence ranking algorithm that is based on a cascading statistical model. Just like how Google ranks a website based on incoming links from important websites, Klear ranks people based on relationships with important people. So if an influencer is followed by an inactive account, that will be discarded, but if a thought leader is frequently engaging with him, his score will improve.
23.424 555.124 31.01 1,000,002.1567 3,232,333.01 1,233.6
666.06 55,343 1.0200456 5.6 565.066 1,004,016.5 3.2 9,023
1,234,3332 54,144 32,101.2556 702,203.2 23.424 555.124
31.01 1,000,002.1567 3,232,333.01 1,233.6 666.06 55,343
56 5.6 565.066 1,004,016.5 3.2 9,023 1,234,3332 54,444
54,444 72,101.2556 702,203.2 23.224 555.124 31.01
01 1,000,032.1567 3,232,333.01 1,233.6 616.06 515,343 1.02
955,523 1,234,3332 54,444 32,101.2556 702,203.223.424
31,000,002.1567 3,232,333.01 1,444.6 666.0
1,000,002.1567 3,232,333.01 1,444.6 666.06 55,343 1.9200456
4.6 666.06 55,343 1.9200456 5.6 802.166 1,024,126.1 3.2
1 3.2 9,023 1,134,3332 54,444 32,101.2556 702,203.223.424
24 31.01 343 1.0204456 5.6 565.066 1,004,016.5 3.2 9,023 1,234,3332 54,424 31,191.5556 702,203.2
23.424 666.06 1,234,3332 31.01 54,444 01 6955,523 56 31,000,002.1567 1,000,002.1567 4.6 1 241,234,3332

Topic, Geo, Tiers Categorization

Influence comes in many types and flavours, and focusing on the wrong ones is like driving at full speed ahead, just in the wrong direction. That's where Klear Categorization comes to the rescue. Slice and dice influencers based on specific topics, geo-location, influence tiers and more. We support over 60k topics, ranging from the obvious Fashion & Food, to niche areas like Sustainable Agriculture. You can filter by any Country, State or City on planet earth, and easily focus on the non-celebrities magic-middle influencers using our tier filterization.

Inferred Demographics

Rich demographics around specific target audiences that matter to you are the key to building and executing successful marketing strategies. Klear has developed a proprietary technology that is able to provide just that. We use high precision inference algorithms that extract Age, Gender, Interest, Geography & Affinities. The Klear Audience Extraction technology makes use of state-of-the-art image recognition, NLP text analysis, entity extraction and machine learning.
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